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Team Elite Physio

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Summary

Through a multi-pronged digital strategy, Team Elite Physio transformed from having almost no online presence to a consistent stream of leads from local SEO and Google Ads efforts.

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From Obscurity to Prominence:

How Team Elite Physio Skyrocketed Organic Users by 2000% Local SEO and Google Ads with Telco ICT Group

Team Elite Physio has seen phenomenal growth and success in its digital presence with Telco ICT Group’s digital strategy, evidenced by a 2000% rise in organic users. With no online presence and no received calls or inquiries from their website, a targeted campaign was the only way to drive traffic to their website.

Combining SEO strategies with robust optimisation efforts and home and inner page upgrades for a high conversion rate has catapulted Team Elite Physio towards online visibility and customer engagement.

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The challenge:

Team Elite Physio, a well-known physiotherapy clinic, was in digital limbo. Their online presence was almost negligible on SERPs, which presented a serious problem considering the digital-first approach of most modern consumers.

The combination of a non-performing website, technical glitches, and an unoptimised Google My Business (GMB) profile presented a significant challenge. These issues hampered Team Elite Physio’s online visibility and curtailed its potential to attract and convert leads, which is essential for any business in the digital age.

The website demonstrated its inability to convert visitors into clients. So, how did the Telco ICT Group deploy a multi-dimensional solution to the problem?

  • NO SERP PRESENCE
  • GENERATING LITTLE TO NO LEADS FROM WEBSITE
  • TECHNICAL ERRORS
  • UNDEROPTIMISED GMB PROFILE
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The Telco ICT Group approach:

On a technical front, the website had many issues hindering its performance and overall user experience, from 404 errors, non-existant local SEO visibility, slow site speed and more.

Telco ICT Group proposed an impactful fusion of search engine optimisation, website home and inner page design enhancement, GMB optimisation and a comprehensive digital marketing strategy. The ultimate goal, to boost digital leads.

This robust, forward-thinking blueprint was custom-made to connect with Team Elite’s ideal audience and deliver an unprecedented level of success that the company had never experienced before.

With Telco ICT’s understanding of the importance of aesthetic and technical aspects of a successful website, the initial focus included updating the homepage and inner pages to boost conversion rates.

The pages were revamped with user-friendly designs, concise service descriptions, and clear calls to action, turning them into high-conversion assets.

GMB optimisation began in earnest. Recognising the impact a fully-optimised GMB profile can have on local SEO, everything from business details to opening hours and service offerings was updated and made consistent across platforms.

Given that a high percentage of clicks go to the first page listed in search results, crafting a comprehensive local SEO strategy was a focus, particularly on the following:

  • Local keywords
  • Customer reviews
  • Directory listings

The aim: For local clients searching for physiotherapy services nearby to find Team Elite Physio.

To supercharge the lead generation efforts, the next strategy was launching a Google Ads campaign with a clear landing page strategy. This initiative aimed to attract and convert users actively seeking physiotherapy services, while the landing page was to capture leads effectively.

The team developed a monthly blog strategy to conclude an effective digital presence. Regularly posting engaging, informative, and SEO-optimised blogs related to physiotherapy and wellness served a dual purpose – attracting a wider audience and boosting the website’s SEO ranking.

The fruits of this intensive digital makeover were soon evident. Team Elite Physio began to rank for over 150 keywords, significantly improving from virtually no SERP presence.

With Telco ICT Group’s comprehensive SEO approach led to an astronomical 2000% increase in organic users, a testament to the success of the revitalised website, local SEO strategy, and engaging blog content.

Previously starved for leads, Team Elite Physio started seeing 15 to 20 new monthly leads from local SEO efforts. The Google Ads campaign added to the influx, bringing in an additional 12 leads each month.

The combination of the local SEO and Google Ads efforts proved to be a potent lead generation engine, fueling the growth of Team Elite Physio.

This digital transformation showcases the power of a well-executed digital strategy. It highlights how combining website optimisation, local SEO, Google Ads, and a regular blog schedule can improve online visibility, drive a massive surge in organic traffic, and generate a steady flow of leads.

Team Elite Physio’s success is an inspiring example of the potential of a comprehensive digital strategy delivered by Telco ICT Group.

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Total Value Delivered by Telco ICT Group:

  • Website overhaul for enhanced user experience and conversions.
  • GMB profile enrichment for improved local SEO.
  • Local SEO strategy focusing on keywords, reviews, and listings.
  • Targeted Google Ads campaign with strategic landing pages.
  • Monthly blog strategy with SEO-optimised content.
  • WEBSITE DESIGN & DEVELOPMENT
  • GMB OPTIMISATION
  • LOCAL SEO IMPLEMENTATION
  • GOOGLE ADS
  • CONTENT STRATEGY IMPLEMENTATION
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Frequently Asked Questions

Common Questions About IT Consulting

Straight answers to the questions business owners ask before engaging a consultant.

Round-the-clock monitoring of your servers, workstations, network and cloud, plus patching, backup management, security tooling, helpdesk support and a dedicated account manager. It is a fixed monthly fee covering the day-to-day running of your IT. Projects like a cloud migration or an office relocation are scoped and quoted separately, so you always know what sits inside the retainer.

Most tickets are picked up within 15 minutes, and our average response across managed clients is under two hours. Anything stopping your business from trading escalates straight to a senior engineer. You get a person on the phone, not a ticket number and a queue.

Pricing is per user or per device depending on your setup, and it is fixed monthly, so the invoice is the same number every month no matter how often you call. We scope it after a free assessment of your current environment. No hourly billing, no surprise line items, no lock-in contract.

Yes. Co-managed IT is one of the more common arrangements we run. Your internal person keeps the relationships and the day-to-day, and we sit behind them with the specialists: cyber, cloud architecture, network design and after-hours cover. It is how a business with one IT staff member gets a full team without hiring one.

No. We start by documenting and stabilising what you already have. If something is genuinely holding you back or is a security risk, we will say so, cost it, and let you decide the timing. Anything we recommend replacing comes with the reason and the business impact attached, not just a quote.

Week one is discovery: documentation, access, asset register and a full audit of what is in place. Weeks two and three we deploy monitoring, patching, backup and security tooling and close the highest-risk gaps. Week four we walk you through what we found, what we fixed and what is queued next. Your team keeps working throughout.

Yes. Our office is at 395 High Street, Ashburton, and our engineers are here in Victoria. Most support is delivered remotely because it is faster, but when a job needs someone physically on site, someone from our team turns up rather than a subcontractor you have never met.

Essential Eight is the Australian Cyber Security Centre’s baseline set of eight controls for preventing ransomware and data breaches. Most businesses do not need Maturity Level 3, but almost all should be at Level 1 or 2, and insurers and larger clients increasingly ask. We assess where you sit and build up in stages rather than all at once.

That is the usual situation. We can run the assessment now, show you what a transition looks like, and time the switchover to your contract end date. We handle the handover of documentation, licences, domains and vendor accounts. Most migrations run over two to four weeks with no downtime for your staff.

Book a free IT assessment. We spend about an hour understanding your setup, your pain points and where the business is heading, then come back with what we would fix first, in what order, and what it costs. No obligation, and you keep the findings either way.

Free IT Assessment

Find Out What Your Current IT Setup Is Actually Costing You

Book a free IT assessment with a senior engineer. We review your infrastructure, security posture, backups and vendor contracts, then tell you what we would fix first, in what order, and what it would take to get there. No obligation to switch providers. You keep the findings either way.

or call us now: 1300 414 214

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Common Questions

Is your support 24 hours?

Yes. We have people available whenever you need us. We understand that your tech runs 24 hours, and you need it be working at all times.

Are your services customised for my business?

Yes. There is great off the shelf software. But we know one size never fits all. So anything we set up for you is designed to make your business run smoother and in the way you want it to.

Are your services expensive?

No. Reliable tech is the life blood of your business. We keep it running smoothly so your business can keep making money. All our services are fixed fees, so you never get any nasty surprises.

What's the next step?

Simply book a chat with one of our experts. We'll have a chat about exactly what you need and how we can help. If you like our approach then we'll give you a fixed price quote and get everything up and running for you, fast!

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