Business phones system melbourne

Australian Wheel & Castors / Supo Castors Australia Pty Ltd (a large retail store)

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Summary

When total monthly revenue dropped to less than $200, this large retail store reached out to Telco ICT Group for urgent assistance with search engine optimisation.

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A digital marketing plan that delivered unbelievable growth

First page search success and monthly sales of $44.2k

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The challenge:

With success hinging only on foot traffic and word of mouth, this large retail store really needed to get the word on the street to boost sales.

The business had become frustrated. Their current website and SEO provider was simply not delivering – and they needed urgent support to keep their business afloat.

  • LESS THAN $200 SALES PER MONTH
  • WEBSITE & SEO WITH ANOTHER PROVIDER, WITH LITTLE SUCCESS
  • NO DIGITAL MARKETING STRATEGY
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The Telco ICT Group approach:

Telco ICT’s recommended solution was a powerful combination of search engine optimisation, website design optimisation and Ad words, an end-to-end digital marketing strategy designed to increase digital leads.

It was a strong, proactive plan tailored to reach their ideal target market and deliver a level of success the business had never experienced before.

The main focus areas for Telco ICT Group were:

  • Optimising website categories and improving the checkout process
  • Backlinking
  • Optimising GMB page
  • Meta data updated throughout the website
  • Continually optimising Ad words campaign for the best cost per click.

The team began with a focus on increasing keywords in web content across category pages and at checkout, allowing Google to recognise the retailer’s pages as a credible source for customers searching for their services online.

Optimising page after page, Telco ICT’s digital specialists knew that Google would soon rank their client at the top of the page, bringing in more clicks than ever before.

Google reports that 27.6% of all clicks go to the first web page listed, across any service, any search, at any time. For this reason, Telco ICT Group knew achieving a top rank would be a fundamental turning point for the business.

Of the 10 keywords chosen as a key focus by Telco ICT, nine ranked for the client – a fantastic result. Three achieved the top position on Google, while a further six ranked on the first page.

Within three months, retail sales hit a whopping $24K, with their highest month reaching an incredible turnover of $44.2K. From a low of only $200 per month, this was an incredible improvement.

Six months later, this large retail store is now looking to hire more staff to keep up with the huge number of orders and sales demand.

Thanks to Telco ICT, the business is not only surviving, but thriving, with a highly targeted digital marketing strategy.

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Total value delivered by Telco ICT:

  • High conversion rate
  • Increased customer spend
  • Nine out of 10 keywords on page one of search
  • WEB CATEGORIES, CHECKOUT AND GMB PAGE OPTIMISED
  • BACKLINKING AND META DATA UPDATED ACROSS SITE
  • AD WORDS CONTINUOUSLY OPTIMISED
  • SALES RESULTS TRANSFORMED TO THE THOUSANDS
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Straight answers to the questions business owners ask before engaging a consultant.

Round-the-clock monitoring of your servers, workstations, network and cloud, plus patching, backup management, security tooling, helpdesk support and a dedicated account manager. It is a fixed monthly fee covering the day-to-day running of your IT. Projects like a cloud migration or an office relocation are scoped and quoted separately, so you always know what sits inside the retainer.

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Week one is discovery: documentation, access, asset register and a full audit of what is in place. Weeks two and three we deploy monitoring, patching, backup and security tooling and close the highest-risk gaps. Week four we walk you through what we found, what we fixed and what is queued next. Your team keeps working throughout.

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Essential Eight is the Australian Cyber Security Centre’s baseline set of eight controls for preventing ransomware and data breaches. Most businesses do not need Maturity Level 3, but almost all should be at Level 1 or 2, and insurers and larger clients increasingly ask. We assess where you sit and build up in stages rather than all at once.

That is the usual situation. We can run the assessment now, show you what a transition looks like, and time the switchover to your contract end date. We handle the handover of documentation, licences, domains and vendor accounts. Most migrations run over two to four weeks with no downtime for your staff.

Book a free IT assessment. We spend about an hour understanding your setup, your pain points and where the business is heading, then come back with what we would fix first, in what order, and what it costs. No obligation, and you keep the findings either way.

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Common Questions

Is your support 24 hours?

Yes. We have people available whenever you need us. We understand that your tech runs 24 hours, and you need it be working at all times.

Are your services customised for my business?

Yes. There is great off the shelf software. But we know one size never fits all. So anything we set up for you is designed to make your business run smoother and in the way you want it to.

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