The Telco ICT Group approach:
Telco ICT’s recommended solution was a powerful combination of search engine optimisation, website design optimisation and Ad words, an end-to-end digital marketing strategy designed to increase digital leads.
It was a strong, proactive plan tailored to reach their ideal target market and deliver a level of success the business had never experienced before.
The main focus areas for Telco ICT Group were:
- Optimising website categories and improving the checkout process
- Optimising GMB page
- Meta data updated throughout the website
- Continually optimising Ad words campaign for the best cost per click.
The team began with a focus on increasing keywords in web content across category pages and at checkout, allowing Google to recognise the retailer’s pages as a credible source for customers searching for their services online.
Optimising page after page, Telco ICT’s digital specialists knew that Google would soon rank their client at the top of the page, bringing in more clicks than ever before.
Google reports that 27.6% of all clicks go to the first web page listed, across any service, any search, at any time. For this reason, Telco ICT Group knew achieving a top rank would be a fundamental turning point for the business.
Of the 10 keywords chosen as a key focus by Telco ICT, nine ranked for the client – a fantastic result. Three achieved the top position on Google, while a further six ranked on the first page.
Within three months, retail sales hit a whopping $24K, with their highest month reaching an incredible turnover of $44.2K. From a low of only $200 per month, this was an incredible improvement.
Six months later, this large retail store is now looking to hire more staff to keep up with the huge number of orders and sales demand.
Thanks to Telco ICT, the business is not only surviving, but thriving, with a highly targeted digital marketing strategy.
Total value delivered by Telco ICT:
- High conversion rate
- Increased customer spend
- Nine out of 10 keywords on page one of search
- WEB CATEGORIES, CHECKOUT AND GMB PAGE OPTIMISED
- BACKLINKING AND META DATA UPDATED ACROSS SITE
- AD WORDS CONTINUOUSLY OPTIMISED
- SALES RESULTS TRANSFORMED TO THE THOUSANDS